Cherry Gale-cia, anyone? How about some Strawberry Breeze-cake or Caramel Blew Blew? Ice cream company Ben & Jerry’s has tweaked the names of some popular flavors with a gusty twist to rally support for onshore wind power in the United Kingdom, The Guardian reported. The company isn’t just changing flavor names, though; it’s also promoting a petition requesting that the government reconsider its opposition to onshore wind.
Would you be surprised to hear that the vast majority of Brits support onshore wind? New government figures show 76% of us love it! Find out more & join us by signing the petition! https://t.co/5oANc1YOrL #windpower pic.twitter.com/5UtCUpyEg4
— Ben & Jerry’s UK (@benandjerrysUK) June 13, 2018
76 percent of Brits support onshore wind farms, according to the findings of a UK government poll released in April. Despite that, construction on the farms has mostly ceased since the government stopped subsidies and put planning reforms in place. Ben & Jerry’s is supporting 10:10 Climate Action‘s Blown Away campaign; the group’s petition calls on Minister for Housing, Communities, and Local Government James Brokenshire to remove additional planning requirements introduced in 2015, with the ultimate goal of unlocking onshore wind power in England. Over 26,000 people have signed the petition — you can sign it on 10:10’s website.
— Ben & Jerry’s UK (@benandjerrysUK) June 9, 2018
Ben & Jerry’s, owned by Unilever, will sell renamed flavors at half price on what they’re calling windy Wednesdays. UK social mission manager Rebecca Baron told The Guardian, “If we want to move away from polluting fossil fuels and build a future based on clean energy, then wind power is a vital ingredient.”
This isn’t the first time Ben & Jerry’s has gotten involved in environmental or social issues; they launched a new flavor for climate action in 2015. They describe backing 10:10’s Blown Away campaign as the latest installment in their ongoing climate activism.
Via The Guardian
Images courtesy of Ben & Jerry’s