Pandora study finds that too many ads can push users to subscribe, but not enough to compensate for lost ad revenue from those listening less due to more ads (Erin Griffith/Wired)

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Erin Griffith / Wired:

Pandora study finds that too many ads can push users to subscribe, but not enough to compensate for lost ad revenue from those listening less due to more ads  —  AT BEST, ADVERTISING is something people tolerate while consuming media.  At worst, it’s a turnoff.





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